This year’s BIA Melbourne Boat Show, despite the cold, saw many eager boaties brave the weather for the five-day boating extravaganza. Held at the always popular Melbourne Convention and Exhibition Centre (MCEC) from 12th -16th of June, with the massive space was filled with 140 exhibitors showcasing the latest and greatest in boats, innovation and accessories.

FUSION took their FUSION-Link™ technology roadshow to the excited crowds, whom were all keen to see how the latest partner Humminbird has implemented the industry standard protocol, allowing users to control their FUSION audio direct from the latest ION and ONIX displays.

“The response to our True-Marine™ product offering was extremely positive, a testament to our commitment to producing purpose-built marine entertainment products” Said Chris Soeters, General Manager of FUSION Australia. 

From budget tinnies to top-end cruisers; jet skis to wake boats; engines to drive systems and from luxury yachting holidays to all the marine electronics, show-goers were spoilt for selection.

“With some suppliers in their 30th year of exhibiting, fishermen, water sport fans or buyers simply wanting to obtain advice will receive the bespoke, first class service they need,” says Paul Benjamin, BIA President.

With FUSION’s customer support experts on hand at the show, which is exactly what visitors received. “A real highlight for the team is hearing feedback from end users and being able to provide support so they can maximize the impressive FUSION feature set” says Chris.

Nearly 30,000 streamed through the gates over the 5 days with organiser BIA Vic pleased with the high turnout, continuing the growth of consumer confidence in the Australian marine market.