Marine Entertainment Lifestyle Entertainment
North America

Fusion In Amsterdam: METSTRADE 2019

After the Fort Lauderdale International Boat Show, the Fusion team had a quick turnaround before heading on to our next event. The Marine Equipment Trade Show (METSTRADE) is one of the largest exhibitions of marine equipment, materials and systems in the world, so it is always a highlight for us to attend.

This year’s event was held between the 19th-21st of November in Amsterdam. Fusion were one of over 1,600 exhibitors involved from different corners of the globe, in what was an exciting event of innovation and celebration.

We had our usual exhibition space in the New Zealand area, in which we were showcasing some of our most exciting developments in marine entertainment. Being the #1 brand for marine audio in Europe, it’s always a pleasure to return to METS to showcase our newest products.

This year, the European market was seeing, for the first time, our new MS-RA210 stereo unit and the newest Apollo Series software update, which features Apple AirPlay 2. In an increasingly competitive European market, we know we have to keep doing what we do best - creating the most innovative products in marine audio - which is exactly what we’ve delivered here.

The MS-RA210 unit is one of our mid-range products, but now includes some of the great features found in our premium Apollo Series – a sleek and compact design to fit into any boat, a form that’s easy to upgrade to, built-in DSP technology, a colored screen, Fusion-Link™ wired and wireless connection, and Fusion-Link Lite via a Garmin watch.

Our new Apple AirPlay 2 update makes our Apollo Series the world’s only marine stereos with this feature. The update allows users to stream their audio to multiple Apollo Series stereos at the same time, while on the same network – meaning high-quality streaming and better quality, synchronized and seamless sound when you’re out on the water.

Our European Sales Director, Kevin Lott, spoke to Soundings Trade Only about our newest products during METS. Have a look at what he mentioned here.

On the Tuesday night of METSTRADE, the highly anticipated Boat Builder Awards took place. The awards are always a beautiful event, with attendees taking a canal boat to the Maritime Museum before enjoying a night of performances, delicious food and - of course - celebration. As sponsor, Fusion gave away the award for Innovative On-Board Design Solution. Our Managing Director, Peter Edwards presented the award to Walter D’Avanzo of Azimut-Benetti for the Benetti FB272 Propulsion System.

Fusion's Managing Director, Peter Edwards (right) presenting the award to Walter D'Avanzo of Azimut-Benetti (left)

We threw our own event at the dedicated ‘Kiwi Cafe’ space opposite our exhibition stall on Wednesday night. Over 100 people attended – including press, some of our dealers and various industry experts. It was an awesome night during which we announced our two newest platforms, My Fusion and the Fusion University portal, which are going live to the global dealer network in January 2020.

In a nutshell, My Fusion is a personal portal for our internal staff and our global dealer network. It brings all of our digital resources together in one easy location – including a resource library, the latest articles, press releases, product catalogs and our own blog, Pulse.

Within My Fusion, users can also access the new Fusion University – an online platform designed to deliver learning through interactive modules. A planned structure provides a wealth of 25-minute product knowledge training courses for specific products. The courses are designed to provide our staff and dealers with an understanding of Fusion products, systems and innovations to best deliver customers with the solution for their needs.

We made sure that our event was a celebration of everything Kiwi. We had a Villa Maria wine representative in attendance to do a wine tasting, and a special LED Poi performance – bringing our own lighting twist to an awesome New Zealand tradition. Afterwards, we had a DJ perform using our Fusion soundboard for a music and light show – with the addition of amazing Lumishore LUX lights.

All in all, METSTRADE was a busy three days revealing our newest products to the world and celebrating some awesome achievements in the marine industry. METSTRADE is a highlight in the marine industry calendar every year, and is always a great opportunity to bring some of our greatest innovations to the European market. We’re looking forward to continuing the development of some new and exciting products in 2020 and coming back next year better than ever.