The first stop of Fusion’s Apollo Launch was in the beautiful Mallorca, Spain. An island just off the coast of Spain, and the home of luxury yachting in the Balearic Sea, Mallorca made the perfect place to launch the Apollo Series in Europe.
With 13 journalists representing 18 publications from 10 countries, all descending on Port Portales to be the first in the world to see the new Apollo products, it was understandable that the Fusion team was running around checking everything twice.
The event started with a working breakfast and the first of the Apollo presentations by the “Kiwis on tour”, Managing Director Chris Baird, Engineering Manager Graham Brain, and Marketing Manager Marcus Hamilton. Needless to say, the press were very impressed with the products, presentation and the Apollo branding - not to mention Fusion’s history and all the work our EU team have done to establish Fusion as the dominant Marine Audio Entertainment provider in Europe. By the end of the presentation they could not wait to get out on the water and see the new products in action!
Supporting the event was Mattias Daldborg from Garmin, who showcased the latest and greatest on the Garmin MFDs, including Fusion-Link integration and stereo control from the Quatix 5, which was a real hit. We don’t know about you, but controlling your Apollo stereo from your Garmin watch on the back deck of your 51 Princess with a cocktail in hand sounds pretty good to us!
Glenn Zelen from Sea Ray was on site with an SDX 270 kitted out with the RA770 and Signature Series to show off the true power and quality of the new Fusion Apollo entertainment system, not to mention the Sea Ray lifestyle.
The girls from ADPR made sure everything ran smoothly on site and that the drinks were flowing – a critical role for any marine press event! Having four boats kitted out with new Fusion equipment, we were able to effectively show the versatility, features and benefits of our products in power and sail boats ranging from 27” to 51”.
We were privileged to showcase the following boats fully equipped with Fusion products:
Sea Ray 270 SDX - The fun out on the water where sound quality was King!
No press event would be complete without a few post-event drinks to get one-on-one time and delve deeper into the aspects of the products each attendee really valued and enjoyed.
What were the common themes? The sound quality produced by our Apollo Series really stood out, along with the elegant, sleek form factor, Fusion's strength as industry leaders, and how passionate our people are about our products, company and the industry we are lucky to be in.
The European launch for the Apollo Series was a massive success overall, which could not have happened without the exceptionally strong team behind Fusion that we are lucky to have. Thank you to everyone who has contributed along the way, big or small! We can’t wait to see where the next chapter will take us with our world-class Apollo Series.
Explore our image gallery for the event here.