China’s largest RV show, the All in Caravaning (AIC) China RV Show 2018, was the place to be from the 22nd to 24th of June for all RV and caravan enthusiasts! Held at the Beijing Exhibition Centre with 700 exhibitors covering 35,000 square meters of exhibition space, the show was packed full of everything RV and caravan related to keep all outdoor enthusiasts busy for the full 3 days. More than 22,000 visitors walked through the gates, including travelers from over 20 countries around the world to experience China’s major RV event.
The RV market is growing rapidly in China, not only with the number of manufacturers arriving on the scene, but with more and more Chinese people enjoying the RV and caravanning lifestyle. It’s certainly easy to see why!
Fusion Entertainment had a fantastic show at AIC 2018, being the number one brand for RV entertainment in China. Chinese manufacturers seem to be taking a page from the European imports that are also being distributed in China, which further establishes Fusion as the brand to install on board for quality on-road audio entertainment.
“The AIC show was a great insight into the growing RV movement in China,” Fusion’s Sales Manager Simon Batey said. “There is not only growth in the manufacturing market taking place, but consumer growth with the locals taking a keen interest in the great outdoors. There was certainly no shortage of people inside the RVs checking them out.”
It certainly makes life a lot easier when working with fantastic distributors in each region. Fusion’s distributor in China, Shenzhen Yan Ming Trading Co., has a great understanding of Fusion’s RV products and product placement, and is doing a great job with the manufacturers in China! This really reflected in the amount of consumer interest throughout the show, as well as the new product, the all-in-one Panel-Stereo, catching the judges’ attention to win one of the innovation awards on offer.
As part of the AIC show, an awards ceremony was held at the Exhibitor Banquet, with this year’s theme being an “Oscar Awards Ceremony”. Along with awards such as the motor home, caravan and mobile homes of the year, the prestigious AIC Innovation awards were launched at this event to honor caravan accessories exhibitors. Fusion’s Panel-Stereo won one of the 11 innovation awards presented, recognizing the great minds and technology behind the outstanding all-in-one audio entertainment system.
Fusion thoroughly enjoyed the AIC China RV Show, and can’t wait to get back next year. With such promising growth in interest of the RV lifestyle in China, it will be exciting to see the innovative new products to be released by the next time around.
The 2019 AIC China RV Show will be held from the 14th to 16th of June, 2019.